Fractional CMO · B2B SaaS · India · US · EU

Marketing that shows
up in pipeline —
not in vanity slides.

I'm Divyaprasad Pande. 12 years building B2B SaaS revenue engines from zero. I drove 3.5× ARR growth, cut CAC by 40%, and grew organic traffic 2,500%+ inside a GenAI SaaS company. Now I embed as your Fractional CMO — accountable to the same metrics your board cares about.

Book a free strategy call → See how I work
Member of CMO Alliance RevGenius PMA ProductLed
Divyaprasad Pande
3.5×ARR Growth
40%CAC Reduction
2500%Organic Traffic
12+Years B2B SaaS
Experience across
Clodura.AI Machintel Deck 7 Media 7 Transparency Market Research Wagons Learning
Proven results

Numbers that survive
a board meeting.

Every metric below came from real campaigns, real budgets, and real pipeline — not projections, not estimates, not deck slides.

3.5× ARR Growth

Full-funnel strategy spanning PLG, paid, organic, lifecycle, and community — tied directly to revenue, not vanity MQLs.

40% CAC Reduction

Achieved through ICP refinement, channel mix optimisation, and funnel diagnostics — without cutting lead volume.

2500% Organic Traffic Growth

Programmatic SEO and topical-authority content built a durable pipeline engine at near-zero incremental CAC.

28% Churn Reduction

Lifecycle marketing redesign, telemetry-triggered campaigns, and activation milestone engineering drove retention at scale.

$500K AppSumo Campaign

Landmark PLG milestone — thousands of new users, a reviews flywheel, and a long-term advocacy base built in one campaign.

$2M+ Pre-Series A Support

Investor-facing CAC/LTV/cohort dashboards and GTM narrative that investors underwrote for the fundraise round.

Start a conversation → See my services
Right fit?

Be honest with yourself
before you reach out.

Fractional CMO engagements only work when the founder is ready. Here's a clear filter.

✓  Yes — reach out if you are
  • ✓A B2B SaaS founder or CEO, Seed to Series B
  • ✓$500K–$15M ARR with product-market fit confirmed
  • ✓Ready for a real marketing leader — not a vendor who executes tasks
  • ✓Willing to share pipeline data, ICP details, and commercial goals
  • ✓Preparing for a fundraise and need board-ready marketing
  • ✓Tired of spending on paid without understanding attribution
  • ✓Based in India, US, EU, or working remotely — I work across time zones
✗  Not a fit if you are
  • ✗B2C, DTC, or a marketplace — my expertise is B2B SaaS specifically
  • ✗Pre-product or pre-revenue without validated PMF
  • ✗Looking for someone to just "run ads" or manage an agency
  • ✗Not open to the CEO and CMO sharing pipeline accountability
  • ✗Want a full-time employee model with 9–5 availability
How I work

Three structured engagements.
One commitment: pipeline.

Every engagement is accountable to revenue — not activity metrics or MQL counts that your sales team ignores.

01 Project · One-time
GTM Audit & Roadmap

A structured deep-dive into your marketing function, ICP, positioning, and funnel. Ends with a prioritised 90-day action plan your team can execute the following Monday.

Full details →
 02 Retainer · Seed Stage
Fractional CMO — Launch

Build marketing from zero to pipeline. I embed as your first marketing leader — martech stack, team architecture, GTM motion, demand engine, and investor narrative all included.

Full details →
 03 Retainer · Series A
Fractional CMO — Growth

Ongoing executive leadership for companies that have PMF and need to scale pipeline, reduce CAC, and build the kind of marketing function a CFO and board can actually underwrite.

Full details →
The process

How it actually works
when you bring me in.

No 90-day onboarding. No endless discovery calls. Revenue-accountable execution from week one.

1
Week 1
Discovery & Audit

Deep-dive into your ICP, funnel data, martech stack, competitive landscape, and current channel performance. No fluff — just diagnostics.

2
Week 2–3
Diagnosis & Roadmap

The audit becomes a prioritised plan: what's broken, what's wasted, what's missing, and the exact sequence to fix it — tied to your pipeline and ARR targets.

3
Week 4 onward
Execution & Leadership

I execute or oversee directly — managing your team, hiring where needed, running campaigns, and making the marketing decisions your business needs made.

4
Monthly
Board-Level Accountability

Monthly reporting tied to pipeline, CAC, LTV, and OKRs. Weekly CEO syncs. Quarterly business reviews. Marketing that speaks the language of your CFO and investors.

Thinking in public

Proof of point of view.

Not just a practitioner — a thinker. What I write and where I show up reflects how I approach the craft of B2B SaaS marketing.

Publication
"How to Cut SaaS Spend Without Compromising Growth"
Tekpon Magazine · 2025
Podcast
Audience Targeting and Funnel Optimisation in B2B SaaS
Pathmonk Presents · Guest Episode
LinkedIn Essay
"AI Showdown: ChatGPT vs. DeepSeek vs. Kimi.AI — Which Wins for B2B Marketing?"
LinkedIn Long-form · 2025
LinkedIn Essay
"Unlocking Growth Through Co-Marketing Partnerships in B2B SaaS"
LinkedIn Long-form · 2024
Strategic Guides (10+)
AI-Led Prospecting · PLG · Lead Nurturing · Conversational AI · SaaS Efficiency
Clodura.AI Blog · Authored & commissioned
Webinars & AMAs
Host & Co-host — AI-Led Prospecting, Cold Outreach, B2B Lead Generation
Clodura.AI · RevGenius Community
Social proof

What people who've worked
with me say.

"

Divyaprasad built our marketing engine from scratch. His revenue-first approach directly contributed to our 3.5x ARR growth and played a massive role in our pre-Series A fundraise. He is exactly the kind of marketing leader founders need.

Kapil Khangaonkar
CEO & Founder, Clodura.AI
"

Divya is a rare breed of marketer who deeply understands both team leadership and complex attribution. He successfully managed a global team across 30+ brands and built the analytics backbone we relied on for executive decisions.

Mark Choudhary
CEO, Machintel Systems, Deck 7, and Media 7
"

Under Divyaprasad's leadership, our SEO team became the highest revenue-contributing unit in the organization. His ability to turn organic traffic into a predictable pipeline is unmatched.

Rohit Bhisey
Ex. Marketing Director, Transparency Market Research
"

Divyaprasad brought incredible structure and ROI-focus to our digital marketing efforts. He doesn't just run campaigns; he builds scalable systems that drive real business outcomes.

Raviraj Poojary & Uday Shetty
Founders, Wagons Learning
Common questions

The questions founders
ask before saying yes.

A consultant hands you a report and leaves. A Fractional CMO is embedded in your team — attending leadership meetings, making decisions, owning OKRs, managing your team or agency, and being accountable to pipeline outcomes week over week. I don't give recommendations. I execute them.
Typically 10–15 hours per week per client depending on the engagement type. This includes a weekly CEO/leadership sync, active marketing management, and async availability for decisions. I take on a maximum of 3 clients at a time to ensure quality doesn't dilute. During the first 30 days, expect heavier involvement as we build the foundation.
Yes — I work with B2B SaaS companies across India, the US, and EU. All engagements are fully remote, and I'm comfortable working across IST, EST, and CET time zones. In my 12 years I've run campaigns for Indian, US, and European audiences, and led teams across multiple countries simultaneously.
I work best with B2B SaaS companies that have confirmed product-market fit and are ready to build or scale a marketing engine — typically $500K–$15M ARR (Seed to Series A/B). Pre-PMF companies are usually too early for what I do well. Very large organisations are typically better served by a full-time CMO.
Both — and that's the difference. I set strategy and then stay accountable for execution, either by doing it directly (for things like martech setup, content frameworks, or campaign architecture) or by leading your team and agencies to deliver. I've hired and managed 10+ person marketing teams, run six-figure paid budgets, and built martech stacks from scratch. The strategy without execution is just a slide deck.
Week 1: Discovery — I talk to your team, customers, and review all available data (funnel, channels, ICP, martech, competitive). Week 2–3: Diagnosis — I turn that into a prioritised roadmap with clear OKRs and quick wins. Week 4: Execution starts — either direct execution or team management kicks in. You'll have a clear picture of the next 90 days before the first month is done.
I've managed agency relationships and in-house teams simultaneously throughout my career — 15-person teams across 30+ brands at Machintel, cross-functional teams at Clodura.AI. I set the strategy and OKRs, define the briefs, review the outputs, and hold the team or agency accountable. You get executive oversight without having to manage it yourself.
Ready to move?

30 minutes. No pitch deck.
Just an honest conversation.

I'll ask the right questions, share an honest assessment, and tell you clearly if I think I can move your number — and how. If I'm not the right fit, I'll tell you that too.

Book a free strategy call →
Services

Structured engagements.
Revenue outcomes.

Three ways to work together — built for B2B SaaS companies at different stages of growth. Every engagement is accountable to pipeline, not vanity metrics.

01
Project-based · One-time

GTM Audit &
90-Day Roadmap

Ideal for: Seed-stage founders, companies rebuilding after a failed marketing hire, or pre-Series A teams that need clarity and a plan before spending more on marketing.

What it is

A structured, one-time engagement that gives you an honest, data-backed assessment of your entire marketing function — and a 90-day prioritised action plan your team can execute the following Monday. No slides that collect dust. Decisions from day one. I dig into your funnel data, ICP, positioning, channel performance, martech stack, and competitive positioning — and come back with a clear, ordered diagnosis and roadmap.

What's included

  • —Full-funnel audit: traffic sources, lead volume, conversion rates, CAC, pipeline coverage by channel
  • —ICP refinement workshop: who you're actually selling to vs. who you should be targeting — and what changes
  • —Positioning and messaging review: how you show up vs. your top 3 competitors — gap analysis and recommendations
  • —Channel assessment: which channels are working, which are wasting budget, and which are entirely missing
  • —Martech stack review: gaps, redundancies, attribution model evaluation, and recommended tooling changes
  • —90-day prioritised roadmap with OKRs, quick wins (weeks 1–4), and longer-range plays (months 2–3)
  • —2-hour readout session with CEO/founder: findings, decisions, and alignment on the plan
  • —30-day follow-up call: reviewing execution progress and unblocking any obstacles in the plan
90Day actionable roadmap
1Clear ICP and positioning
100%Channel budget clarity
2CEO syncs included
Book a discovery call →
02
Monthly Retainer · Seed Stage

Fractional CMO —
Launch

Ideal for: Seed-stage founders who have product-market fit, need to build marketing from zero, and want a proven operator — not a generalist consultant who hands you a deck and disappears.

What it is

I embed as your first marketing leader and build the function from the ground up. Martech stack, team architecture, GTM motion, demand generation engine, positioning, and — if needed — the investor narrative for your Series A. You get CMO-level thinking, execution, and accountability at a fraction of the cost and commitment of a full-time hire. This is the engagement that took Clodura.AI from zero marketing to 3.5× ARR growth, $500K campaign, and a $2M+ fundraise.

What's included

  • —Marketing strategy and 12-month roadmap aligned to your ARR targets or fundraise timeline
  • —GTM motion setup: PLG, outbound, inbound, or hybrid — based on your model, ICP, and sales motion
  • —Martech stack design and full implementation: HubSpot, GA4, PostHog, Apollo.io, attribution setup
  • —Demand generation engine: SEO and content architecture, paid media campaigns, and lifecycle sequences
  • —Hiring bar, job descriptions, interview scorecards, and first-hire recruiting for marketing roles
  • —Investor-facing dashboards: CAC/LTV, cohort analysis, pipeline coverage — board and investor-grade
  • —Positioning, messaging, and category narrative — differentiation against your top 3 competitors
  • —Weekly CEO sync (60 min) + monthly board-ready reporting package with OKR scorecards
0→1Marketing function built
90 daysTo first pipeline signal
FullMartech stack deployed
A-roundReady positioning
Book a discovery call →
03
Monthly Retainer · Series A

Fractional CMO —
Growth

Ideal for: Series A companies with a marketing team in place that needs executive leadership, strategic direction, and a revenue-accountable function that can present to a board.

What it is

Ongoing executive marketing leadership for companies that have product-market fit and need to scale pipeline, reduce CAC, and build a marketing function their CFO and board can underwrite. I work as a peer to your CEO and CFO — not a vendor. I own the marketing P&L, lead your team, and hold up under board-level scrutiny on pipeline coverage, CAC trends, and LTV modelling. Think of it as hiring a senior CMO — without the $200K+ salary commitment.

What's included

  • —Full ownership of marketing strategy, OKRs, and quarterly budget allocation — accountable to CEO and board
  • —Team leadership: managing your existing marketing team, coaching, hiring, and building the bar
  • —Demand generation at scale: ABM, outbound sequences, inbound SEO, paid media, lifecycle, and event marketing
  • —Revenue attribution model: multi-touch attribution tied to pipeline and closed-won, synced with RevOps
  • —CAC/LTV optimisation: funnel diagnostics, ICP refinement, and conversion rate improvement across the full funnel
  • —Product marketing: positioning updates, new product launches, sales enablement, and competitive intelligence
  • —Brand and analyst relations: category positioning, G2/Capterra strategy, PR outreach, and thought leadership
  • —Weekly leadership team participation + quarterly board presentation on marketing performance and pipeline
PipelineGrowth tied to ARR targets
CAC↓Systematic optimisation
BoardReady reporting monthly
TeamLed and scaled
Book a discovery call →
Not sure which one?

Book a call. We'll figure out
what you actually need.

Even if the answer is "none of the above" — that's a useful 30 minutes for both of us. I'll tell you what I'd do in your position, and who I'd hire if it's not me.

Book a free strategy call →
About

12 years of building
B2B SaaS revenue engines.

From a freelance consultant running Google Ads on a shoestring in Pune, to VP of Marketing at a GenAI SaaS company — and now Fractional CMO to founders who need the same firepower.

Divyaprasad Pande
CMO Alliance RevGenius ProductLed PMA SaaS Alliance

I run marketing as a revenue system — a function the CEO, CFO, and board can underwrite.

I started in 2014 running Google Ads for a security services company in Pune on a budget that would make most paid media managers laugh. No playbook. No agency. No team. Just a problem to solve, a number to hit, and a feedback loop. That operator mentality — obsessing over what actually moves the needle — has defined every role I've taken since.

Over 12 years across B2B SaaS, martech, salestech, and B2B media, I've led marketing at every stage of the journey: building from absolute zero, rebuilding functions that weren't working, and scaling engines that were already moving. My work spans the full stack of modern marketing leadership — category narrative, product marketing, demand generation, PLG and lifecycle, brand and analyst relations, martech and attribution, and team architecture.

At Clodura.AI, I joined as the first marketing hire and built the entire function — team, martech stack, GTM motion, and brand — from nothing. The result: 3.5× ARR growth, 40% CAC reduction, 2,500%+ organic traffic growth, a $500K AppSumo campaign, and a $2M+ pre-Series A fundraise I co-authored the GTM narrative for. At Machintel, I managed a 15-person global team across 30+ brands and built the Tableau attribution stack that became the reporting backbone for leadership reviews.

"Marketing is a revenue system. If it doesn't show up in pipeline, it isn't marketing — it's a cost centre waiting to be cut."

After a decade of building inside companies, I made a decision: the founders and CEOs who need CMO-level thinking most are exactly the ones who can't yet justify a full-time hire. I'm here to change that equation. As your Fractional CMO, I embed into your team — accountable to the same metrics your board cares about, without the full-time overhead.

I work with B2B SaaS companies across India, US, and EU — Seed to Series B — who have product-market fit, are ready to build a real marketing engine, and want a partner who's been in the CMO seat before.

Career timeline
2022–Now
VP of Marketing
Clodura.AI — GenAI-powered B2B Sales Intelligence · Pune, India
First marketing hire. Built function from zero. 3.5× ARR, $500K AppSumo, $2M+ fundraise support.
2020–2022
Senior Manager, Search Marketing
Machintel / Deck 7 / Media 7 — 30+ brands across IT, Healthcare, Fintech, Martech
Led 15-person global team. Built Tableau attribution stack. 10× Performer of the Year, Top Achiever Q4 2021.
2019–2020
Digital Marketing Team Lead
MarkSpace Media — B2B services & regional product · Pune, India
2018–2019
Senior SEO Executive
Transparency Market Research — Global syndicated research publisher · Pune, India
Highest revenue-contributing SEO team in the organisation. Team of the Year Award.
2016–2018
Digital Marketing Executive
Wagons Learning Pvt. Ltd. — B2B Corporate Training · Pune, India
2014–2016
Freelance Marketing Consultant
Independent — SMB clients across education, security, wellness, professional services
Built the full-stack operator discipline: organic, paid, content, web, analytics — end-to-end ownership.
Core capabilities
Growth Systems Architecture
Design and operate end-to-end demand engines — PLG, outbound, inbound, ABM, and lifecycle — tied to pipeline and revenue, not vanity MQLs.
Product Marketing & Category Storytelling
Positioning, messaging, launches, competitive intelligence, and the narrative that customers, analysts, partners, and investors underwrite.
Marketing Operations & Attribution
Martech stacks, attribution models, and the CAC/LTV/pipeline-coverage dashboards that align marketing to revenue and hold up under CFO scrutiny.
Team Leadership & Org Design
Hired, scaled, and led global marketing teams across SEO, content, demand, lifecycle, PMM, design, and operations. OKR frameworks from day one.
Demand Generation & Paid Media
Six-figure budgets across Google Ads, LinkedIn, DV360, and content syndication. Positive ROAS and SQL quality improvement quarter-on-quarter.
Investor & Fundraise Marketing
CAC/LTV/cohort dashboards, pipeline coverage narratives, and the GTM story that makes investors feel confident about where their capital goes.
Martech & tools
CategoryTools
Marketing Automation & CRMHubSpot · Zoho · Salesforce · Brevo · ActiveCampaign · Apollo.io · ZoomInfo · Clodura.AI
Analytics & AttributionGA4 · PostHog · Hotjar · PowerBI · Tableau
Paid & PerformanceGoogle Ads · LinkedIn Ads · DV360 · Facebook Business Manager
SEO & ContentSurferSEO · SEMrush · Ahrefs · WordPress · Webflow · Gumloop · n8n
Creative & CollaborationCanva · Figma · Notion · Asana · Loom · Miro · Adobe Suite
Education
M.Tech
Embedded Systems
Vignana Bharti Institute of Technology, Hyderabad
B.E.
Electronics & Telecommunication
Dr. Babasaheb Ambedkar Marathwada University, Sambhajinagar
Let's see if we're a fit

30 minutes. No pitch.
Just an honest conversation.

Tell me where you are. I'll tell you if I think I can move your number — and how I'd approach the first 90 days.

Book a free strategy call →
Contact

Let's have a real
conversation.

No pitch decks. No generic proposals. Tell me where you are and I'll tell you honestly whether I can help — and exactly how I'd approach it.

Book a free 30-minute strategy call

Walk me through your current marketing situation — where you are, what you've tried, what's not working. I'll ask the right questions, share an honest assessment, and we'll figure out together if working with me makes commercial sense for your stage and goals.

Book directly in my calendar

Pick a time that works for you. The call is 30 minutes. I'll send a short pre-call brief so we make the most of it — no small talk, just useful time.

Open HubSpot to schedule →
What we'll cover in the call
Where your marketing stands today — honest diagnosis
What's costing you the most in pipeline and CAC
What a 90-day improvement roadmap would look like for you
Whether one of my three engagement models fits your situation
If it's not me — who or what you should actually be looking for

Or send me a note

Prefer to reach out asynchronously? Fill in the form and I'll reply within one business day with next steps — or a direct honest answer if your question is specific.

Legal

Privacy Policy

Effective Date: May 2026

This Privacy Policy describes how Divyaprasad Pande ("we", "us", or "our") collects, uses, and protects the personal information you provide when you visit our website (digitalpandeji.com) or engage with our Fractional CMO services.

1. Information We Collect

We only collect information that is necessary to communicate with you and provide our services. This includes:

  • Personal Information: When you fill out a contact form or book a call via HubSpot, we collect your name, email address, company name, and any other details you choose to share regarding your business challenges.
  • Usage Data: We may use basic analytics tools (such as Google Analytics) to collect anonymous data about how visitors navigate the website, including pages visited, time spent, and referring sources.

2. How We Use Your Information

Your information is used strictly for professional purposes, including:

  • Responding to your inquiries and assessing if we are a mutual fit for an engagement.
  • Scheduling and facilitating discovery calls and strategic consulting sessions.
  • Sending occasional professional updates or insights (only if you have explicitly opted in).
  • Improving the performance and user experience of this website.

3. Data Sharing and Third-Party Tools

We respect your privacy and will never sell, rent, or trade your personal information to third parties. We use trusted third-party platforms to run our operations, including:

  • HubSpot: Used for scheduling strategy calls and managing professional communications.
  • Google Analytics: Used to track generic website performance.

These providers have their own privacy policies regarding how they process data on our behalf.

4. Data Retention and Security

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. We take reasonable technical precautions to prevent the loss, misuse, or alteration of your personal data.

5. Your Rights

You have the right to request access to the personal data we hold about you, or to ask that your data be corrected, updated, or deleted. To exercise these rights, please contact us directly using the email provided below.

6. Contact

If you have any questions about this Privacy Policy or how your data is handled, please reach out to us at: sales@digitalpandeji.com.

Legal

Terms of Service

Effective Date: May 2026

Please read these Terms of Service carefully before using digitalpandeji.com or engaging the Fractional CMO services provided by Divyaprasad Pande.

1. Scope of Services

Divyaprasad Pande provides marketing strategy, fractional executive leadership, and GTM consulting services exclusively for B2B SaaS companies. The specific scope of work, deliverables, timelines, and compensation for any formal engagement will be detailed in a separate, written Statement of Work (SOW) or Consulting Agreement signed by both parties.

2. Client Responsibilities

For any consulting engagement to be successful, clients are expected to provide timely access to necessary data, marketing platforms, analytics tools, and team members. Delays in providing access or required feedback may impact the delivery timelines outlined in the SOW.

3. Intellectual Property

  • Custom Deliverables: Upon receipt of full payment, all custom strategies, roadmaps, and marketing materials created specifically for your company will become your exclusive property.
  • Pre-existing Methods: Divyaprasad Pande retains ownership of all pre-existing methodologies, frameworks, templates, and processes utilized during the engagement. You are granted a license to use these frameworks internally for your business operations.

4. Confidentiality

We treat all client data, pipeline metrics, financial information, and strategic roadmaps with strict confidentiality. Non-Disclosure Agreements (NDAs) can be executed upon request prior to deep-dive discovery sessions or the commencement of formal services.

5. Limitation of Liability

While our consulting services are designed to improve pipeline visibility, CAC optimization, and ARR growth, marketing involves market variables outside of our direct control. Divyaprasad Pande provides strategic direction and execution oversight but does not guarantee specific financial results or business outcomes. Liability in connection with the services provided is limited to the total consulting fees paid under the applicable agreement.

6. Website Usage

The content provided on this website (including case studies, articles, and frameworks) is for informational purposes only. It does not constitute professional business advice until a formal consulting agreement is in place.

7. Governing Law

These terms and any separate agreements whereby we provide you services shall be governed by and construed in accordance with the laws of Pune, Maharashtra, India. Any disputes arising from these terms will be subject to the exclusive jurisdiction of the courts located in Pune, Maharashtra.

8. Contact

For any questions regarding these terms, please contact: sales@digitalpandeji.com.